As a Denver copywriter and web writer, I often see companies use their internal language in their web content. Hold your keyboard! If writing good web content is important to you, there are two big reasons to avoid using your own terminology. Here’s why…
Let’s say you’re getting ready to start a blog (good for you!), or you’re struggling to keep an existing blog going. (Hey, it happens.) Here are tips on how to plan a blog — including a content calendar example — so your blog not only achieves your goals, it’s also much easier to manage.
Let’s pretend your marketing content isn’t working as well as it could be. The question is, do you have writing issues or deeper brand positioning problems? Here are indications you may have problems with your brand positioning and core messaging.
When I’m writing taglines for companies, I’m often asked: How long should a tagline be? What’s the ideal tagline length? While there is no perfect answer, there are several points to consider to create the best tagline for your business.
What’s the right word count to get your tagline to pack some punch? (Hint: Think small, but mighty.)
There are ways to find good website writers, and there are ways to waste a ton of time. If getting a cheap price matters most to you, save yourself some time and go to the freelancer sites. If you’re looking for specific expertise, that’s great. Just be prepared to pay accordingly.
Searching for a good website writer? Here’s what NOT to do!
Have you ever noticed that interesting brands have a special way of talking to their customers? The brand voice they use is uniquely their own, so they really stand out. If you’re looking for ways to spice up your website writing with a memorable voice, get inspired with these three brand voice examples.
Want to make sure your message is heard? Find your own voice!
What are the secrets to a successful business name? What are the biggest mistakes when renaming a company? What are the pros and cons of working with a naming consultant vs. crowdsourcing a name? Check out my interview with one of the country’s best namers to find out!
Using photography and illustrations can be such a powerful way to tell your brand story—from highly visual sales presentations, to blog posts, to web content and animations. The question is, do you know where to go to find the best images for your business?
The more you can focus on a target audience, the easier it is to position your business. But what do you do if your business serves a wide range of audiences? What are the best ways to avoid brand “schizophrenia” and make your marketing messages as effective as possible?
Marketing to diverse audiences? Here’s how to get it right.