I admit it. I’m addicted to two reality TV shows: Top Chef and The Amazing Race. Before you roll your eyes, though, you may be surprised to learn that you can get some great marketing insights from these television shows. Check out this case in point from a recent episode of Top Chef.
If you’ve ever felt unsure about what to write about your business, struggled with endless edits to your marketing content, or created website copy that just isn’t resonating, you know there are many ways copywriting can go awry! Here’s why a core messaging platform is the secret to writing better marketing content.
One of the best web writing tips I can give you is to read your website content out loud. Now I know you’re probably thinking, “Really? That’s one of the best web writing tips you can give us?” Before you dismiss the idea, check out three critical ways it can improve your web copy.
Listening to the way that people read your website content can help you write much better web copy.
As a Denver copywriter and web writer, I often see companies use their internal language in their web content. Hold your keyboard! If writing good web content is important to you, there are two big reasons to avoid using your own terminology. Here’s why…
Let’s say you’re getting ready to start a blog (good for you!), or you’re struggling to keep an existing blog going. (Hey, it happens.) Here are tips on how to plan a blog — including a content calendar example — so your blog not only achieves your goals, it’s also much easier to manage.
Let’s pretend your marketing content isn’t working as well as it could be. The question is, do you have writing issues or deeper brand positioning problems? Here are indications you may have problems with your brand positioning and core messaging.
When I’m writing taglines for companies, I’m often asked: How long should a tagline be? What’s the ideal tagline length? While there is no perfect answer, there are several points to consider to create the best tagline for your business.
What’s the right word count to get your tagline to pack some punch? (Hint: Think small, but mighty.)
There are ways to find good website writers, and there are ways to waste a ton of time. If getting a cheap price matters most to you, save yourself some time and go to the freelancer sites. If you’re looking for specific expertise, that’s great. Just be prepared to pay accordingly.
Searching for a good website writer? Here’s what NOT to do!
Have you ever noticed that interesting brands have a special way of talking to their customers? The brand voice they use is uniquely their own, so they really stand out. If you’re looking for ways to spice up your website writing with a memorable voice, get inspired with these three brand voice examples.
Want to make sure your message is heard? Find your own voice!