When I’m writing taglines for companies, I’m often asked: How long should a tagline be? What’s the ideal tagline length? While there is no perfect answer, there are several points to consider to create the best tagline for your business.
There are ways to find good website writers, and there are ways to waste a ton of time. If getting a cheap price matters most to you, save yourself some time and go to the freelancer sites. If you’re looking for specific expertise, that’s great. Just be prepared to pay accordingly.
Have you ever noticed that interesting brands have a special way of talking to their customers? The brand voice they use is uniquely their own, so they really stand out. If you’re looking for ways to spice up your website writing with a memorable voice, get inspired with these three examples.
What are the secrets to a successful business name? What are the biggest mistakes when renaming a company? What are the pros and cons of working with a naming consultant vs. crowdsourcing a name? Check out my interview with one of the country’s best namers to find out!
Using photography and illustrations can be such a powerful way to tell your brand story—from highly visual sales presentations, to blog posts, to web content and animations. The question is, do you know where to go to find the best images for your business?
The more you can focus on a target audience, the easier it is to position your business. But what do you do if your business serves a wide range of audiences? What are the best ways to avoid brand “schizophrenia” and make your marketing messages as effective as possible?
Early this year, Vine Street Communications celebrated its 5-year anniversary thanks to some amazing clients and colleagues!
Thank you for your support, and cheers to your success!
#1: The more you can focus on a niche audience, the better.
During my first year in business, I took on any communication project I could help with, from employee communication consulting to marketing copywriting.
What do these services have in common, you ask?
And therein lies the problem.
For one thing, it’s really challenging to be good at everything. As the saying goes, “Jack of all trades. Master of nothing.”
But more important, when you try to be all things to all people, you run the risk of being nothing to anyone.
From a messaging perspective, it’s difficult to craft a highly focused story because you have too many audiences with distinctly different needs.
Are you scaring off leads? Are you trying to get too serious, too fast? Discover how a little insight into customer buying behavior can fill your pipeline with leads and greatly improve your marketing efforts!
Imagine this… You’re stuck on a deserted island with nothing but an iPad and curiously strong WiFi. As with any good deserted island scenario, you have to make choices. You can only use your iPad to follow 5 marketing blogs. Which blogs do you choose?
Here are 5 marketing blogs you absolutely need to consider!
You want them to download your whitepapers. Subscribe to your e-newsletters. Join your Facebook discussions. Sign up for your webinars. Call for consultations.
Oh, and while your visitors are at it, it would be really nice if they would share their contact information with you too, so you can stay in touch.
My friends, to get these kinds of results, you need a good inbound marketing plan… and that’s why the HubSpot blog is so useful. Continue Reading
Have you ever been the victim of a bad elevator pitch? Or worse: Are you the one giving that grating pitch? If you want to create a good elevator speech that engages your listeners and generates more leads, be sure to tackle these four misconceptions first.
When bad elevator speeches happen to good people…
We’ve all been there.
You’re at a networking event, or at a cocktail party, or sitting on an airplane, and all of a sudden, you find yourself on the receiving end of a mind-numbing elevator speech.
You try to stay engaged. You really do. But no matter how hard you try, your mind keeps wandering off like a kid in Toys “R” Us.
Before you know it, you’re having your own discussion in your head, “Did I lock the door when I left this morning? I wonder if I should take the dog to the groomer this weekend. Wow, I’m hungry. I need to get some snacks…”
Your mind has checked out.
There’s no bringing you back.