Vine Street Communications

How long should a tagline be?

When I’m writing taglines for companies, I’m often asked: How long should a tagline be? What’s the ideal tagline length? While there is no perfect answer, there are several points to consider to create the best tagline for your business.

Small but mighty… Learn why a short tagline packs some punch!

What’s the right word count to get your tagline to pack some punch? (Hint: Think small, but mighty.)

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How NOT to search for a good website writer

There are ways to find good website writers, and there are ways to waste a ton of time. If getting a cheap price matters most to you, save yourself some time and go to the freelancer sites. If you’re looking for specific expertise, that’s great. Just be prepared to pay accordingly.  

Searching for a good website writer? Here's what NOT to do!

Searching for a good website writer? Here’s what NOT to do!

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3 brand voice examples to spice up your website writing

Have you ever noticed that interesting brands have a special way of talking to their customers? The brand voice they use is uniquely their own, so they really stand out. If you’re looking for ways to spice up your website writing with a memorable voice, get inspired with these three brand voice examples.

Want to make sure your message is heard? Find your own voice!
Want to make sure your message is heard? Find your own voice!

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5 amazing years, 4 marketing insights, 3 favorite links

Early this year, Vine Street Communications celebrated its 5-year anniversary thanks to some amazing clients and colleagues!

5-year anniversary cupcakeIn honor of small-but-mighty businesses that are pushing towards bigger and better milestones, I’m sharing four great marketing insights and three of my favorite links.

Thank you for your support, and cheers to your success!


#1: The more you can focus on a niche audience, the better.

During my first year in business, I took on any communication project I could help with, from employee communication consulting to marketing copywriting.

What do these services have in common, you ask?

Very little.

And therein lies the problem.

For one thing, it’s really challenging to be good at everything. As the saying goes, “Jack of all trades. Master of nothing.”

But more important, when you try to be all things to all people, you run the risk of being nothing to anyone.

From a messaging perspective, it’s difficult to craft a highly focused story because you have too many audiences with distinctly different needs.

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