The Role of Purpose in Your Marketing: A Book Review of “Start With Why” by Simon Sinek
May 03, 2012Why do some brands inspire more loyalty and success than others? Simon Sinek discusses this question in “Start with Why” ...
Blog Archives » Brandmessaging
Five mistakes to avoid when creating marketing content
Apr 12, 2012So, you’re getting ready to create marketing content for your company. (Fun, fun!) Before you begin writing new copy or ...
5 reasons to brand your company
Feb 17, 2012If you’re wondering why to brand your company, wonder no more. From allowing you to raise your rates, to outsmarting ...
The best questions to improve your marketing writing
Jan 23, 2012Want to get more out of your marketing writing? Here are five of the best questions to ask yourself to ...
How to define your target audience: Musings from the Department of Motor Vehicles
Sep 19, 2011Who knew the DMV could be such a great source of marketing inspiration? If you need to define a target ...
The secret of how to create a tagline that works
Aug 30, 2011Sure, good writing is important when creating an effective tagline. But there are times when even the best-written tagline can fall ...
Building a credible business image: Three lessons learned from planning a wedding
Jul 25, 2011Forget “I dos” and “forever and evers.” Planning a wedding has been a crash course in how small businesses can ...
How to position your business to avoid competing on price
Jul 13, 2011To differentiate your business from your competition, there are certain positioning statements to avoid in your brand messaging. Otherwise, you ...
Why is it so difficult to write about your own business?
Jun 28, 2011Even professional writers struggle with telling their own stories. If you’ve tried writing your own marketing content and you’re stuck, ...