Message strategy & brand writing
for forward-thinking companies

Blog Archive for Brand Messaging

Writing your brand story? 4 elements you need first

Writing your brand story? 4 elements you need first

So, you want to share your brand story... A human story that grabs people by their hearts, as well as their minds! Here are four elements you need to figure out first, so your brand story can connect with people on a deeper level.
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Should you get expert help on your brand story?

Should you get expert help on your brand story?

It’s a great question! Here are four reasons to consider getting an expert’s help on your brand story, so it’s easier to talk about your business and engage your ideal customers.
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The secret to marketing content that will strengthen your brand

The secret to marketing content that will strengthen your brand

Does your marketing content sound like your competitors' content? Have you struggled with round after round of edits to your marketing content? Have you created website copy that just isn't resonating?
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5 signs you may have brand positioning problems

5 signs you may have brand positioning problems

Let’s pretend your marketing content isn’t working well. Do you have writing issues or deeper brand positioning problems? Here are 5 signs you may have problems with your brand positioning.
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How long should a tagline be?

How long should a tagline be?

When I’m writing taglines for companies, I’m often asked: How long should a tagline be? What’s the ideal tagline length? While there is no perfect answer, there are several points to consider to create the best tagline for your business.
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3 brand voice examples to spice up your website writing

3 brand voice examples to spice up your website writing

Have you ever noticed that interesting brands have a special way of talking to their customers? If you want to spice up your website writing with a memorable voice, get inspired with these three brand voice examples.
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Best practices for creating a successful business name

Best practices for creating a successful business name

What are the secrets to a successful business name? What are the biggest mistakes when renaming a company? What are the pros and cons of crowdsourcing a name vs. using a naming consultant? Check out this interview to find out!
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Visual storytelling? 7 stock photography websites to spice up your content

Visual storytelling? 7 stock photography websites to spice up your content

Using photography can be such a powerful way to tell your brand story—from sales presentations, to blog posts, to web content. The question is, do you know where to go to find the best images?
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How to position your business for a wide range of audiences

How to position your business for a wide range of audiences

The more you can focus on a target audience, the easier it is to position your business. But what do you do if your business serves a wide range of audiences? What are the best ways to avoid “schizophrenia” in your brand messages?
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Are marketing cliches undermining your website content?

Are marketing cliches undermining your website content?

Ah, marketing cliches. It’s easy to unknowingly use them in your content. But they can really weaken your marketing efforts! Here’s a look at: (1) Examples of marketing cliches. (2) Why to avoid cliches. (3) How to identify cliches in your industry.
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What every business ought to know about building a brand

What every business ought to know about building a brand

What’s the secret to building a great brand? How do you know if you have a branding problem? How do you convince a skeptical executive you need a brand strategy? Check out this interview for answers!
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12 useful tips to help you trademark a tagline or slogan

12 useful tips to help you trademark a tagline or slogan

Let’s say you’ve created a great tagline or slogan for your business. Now what? You may want to trademark your phrase with the U.S. Patent and Trademark Office to help protect it. Here are tips to do so.
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