A fresh take on the modern elevator pitch — a Harvard Business Review article
Jan 11, 2012Many thanks to Theresa Letman of Verus Global for sharing the following Harvard Business Review blog article with me. It ...
Blog Archives » Credibility
Avoid common grammar mistakes with these four tips
Nov 01, 2011If you want your business to look and sound professional, sometimes you need to get into the weeds – or ...
Graphic design tips for a strong brand | An interview with a brand design expert
Oct 20, 2011Good copywriting and graphic design go hand-in-hand in creating a strong brand. This week I’ve interviewed Jeff Ames, a Denver ...
Building a credible business image: Three lessons learned from planning a wedding
Jul 25, 2011Forget “I dos” and “forever and evers.” Planning a wedding has been a crash course in how small businesses can ...
How to position your business to avoid competing on price
Jul 13, 2011To differentiate your business from your competition, there are certain positioning statements to avoid in your brand messaging. Otherwise, you ...