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	<title>Vine Street Communications</title>
	<link>http://vinestreetcommunications.com</link>
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		<title>The best questions to improve your marketing writing</title>
		<description><![CDATA[Want to get more out of your marketing writing? Here are five of the best questions to ask yourself to ensure that your marketing content is connecting with buyers and getting your phone to ring.]]></description>
		<link>http://vinestreetcommunications.com/blog/the-best-questions-to-improve-your-marketing-writing/</link>
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		<title>A fresh take on the modern elevator pitch &#8212; a Harvard Business Review article</title>
		<description><![CDATA[Many thanks to Theresa Letman of Verus Global for sharing the following Harvard Business Review blog article with me. It provides an interesting perspective on the modern elevator pitch.]]></description>
		<link>http://vinestreetcommunications.com/blog/a-fresh-take-on-the-modern-elevator-pitch-harvard-business-review-blog-article/</link>
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		<title>Need a marketing writer? How to be a smarter consumer of creative services</title>
		<description><![CDATA[Let’s pretend you’ve never hired a writer before… or you’ve struggled to find the best copywriter for your needs. There are five questions to ask yourself before you interview a writer. With the right insight, you can make a smarter choice and avoid a poor fit.]]></description>
		<link>http://vinestreetcommunications.com/blog/need-a-marketingwriter-how-to-be-a-smarter-consumer-of-creative-services/</link>
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		<title>An insider&#8217;s tips to great web content</title>
		<description><![CDATA[From time to time, I like to share insider tips from my favorite marketing experts. This week's post includes a link to a thought leader in Internet marketing strategies. Take a moment to check out his secrets on how to create great web content.]]></description>
		<link>http://vinestreetcommunications.com/blog/an-insiders-tips-to-great-web-content/</link>
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		<title>How to create a more engaging 30-second commercial</title>
		<description><![CDATA[Does your 30-second commercial grab people by the lapels and pull them into lively conversation? Or do you find yourself gazing into glazed eyes, while crickets chirp noisily in the background? By choosing sensory words, you can get a lot more punch from your commercial.]]></description>
		<link>http://vinestreetcommunications.com/blog/easy-ways-to-spice-up-your-30-second-commercial/</link>
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		<title>Avoid common grammar mistakes with these four tips</title>
		<description><![CDATA[If you want your business to look and sound professional, sometimes you need to get into the weeds – or in this case, into your grammar. In this post, I share four tips to help you avoid common grammar mistakes, so your business can shine. ]]></description>
		<link>http://vinestreetcommunications.com/blog/avoid-common-grammar-mistakes-with-these-four-tips/</link>
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		<title>Graphic design tips for a strong brand &#124; An interview with a brand design expert</title>
		<description><![CDATA[Good copywriting and graphic design go hand-in-hand in creating a strong brand. In this post, Jeff Ames, a brand design expert, shares some graphic design tips to help you strengthen your message, engage your audience, and improve your image.]]></description>
		<link>http://vinestreetcommunications.com/blog/graphic-design-tips-for-a-strong-brand-an-interview-with-a-brand-identity-design-expert/</link>
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		<title>&#8220;Should I blog?&#8221;</title>
		<description><![CDATA[As a writer, one of the most common questions I’m asked is, “Should I blog?” I don’t believe there is a definitive “yes” or “no” answer to the blogging question. Instead, I think you need to ask yourself, what are you trying to do for your business?]]></description>
		<link>http://vinestreetcommunications.com/blog/should-i-blog/</link>
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		<title>How to define your target audience: Musings from the Department of Motor Vehicles</title>
		<description><![CDATA[Who knew the DMV could be such a great source of marketing inspiration? If you need to define the target audience for your business, look no further than your local government agency. Here are three takeaways from my recent visit to the DMV.]]></description>
		<link>http://vinestreetcommunications.com/blog/how-to-define-a-target-audience-musings-from-the-department-of-motor-vehicles/</link>
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		<title>The secret of how to create a tagline that works</title>
		<description><![CDATA[Sure, good writing is important when creating an effective tagline. But there are times when even the best-written tagline can fall flat. If you want to avoid endless rounds of tagline review, the secret of how to create a great tagline is to start with your brand promise.]]></description>
		<link>http://vinestreetcommunications.com/blog/the-secret-on-how-to-create-a-tagline-that-works/</link>
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		<title>An interesting article: How to take creative liberty with writing rules</title>
		<description><![CDATA[When can you break the formal writing rules you learned as a kid? When can you escape the shackles of proper grammar? In an article on the Ragan Communications website, Erik Decker, a columnist and author, shares five ways to bend the rules you learned in grade school.]]></description>
		<link>http://vinestreetcommunications.com/blog/an-interesting-article-how-to-take-creative-liberty-with-writing-rules/</link>
			</item>
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		<title>A company tagline: Does your business need one?</title>
		<description><![CDATA[A great tagline can help make a brand more memorable. The question is, does every company really need a tagline? Here are three scenarios in which a company tagline can add value. ]]></description>
		<link>http://vinestreetcommunications.com/blog/a-company-tagline-does-your-business-need-one/</link>
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		<title>Building a credible business image: Three lessons learned from planning a wedding</title>
		<description><![CDATA[Forget “I dos” and “forever and evers.” Planning a wedding has been a crash course in how small businesses can build a credible business image. Here are three tips on how to make your business more trustworthy. ]]></description>
		<link>http://vinestreetcommunications.com/blog/building-a-credible-business-image-three-lessons-learned-from-planning-a-wedding-3/</link>
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		<title>How to position your business to avoid competing on price</title>
		<description><![CDATA[To differentiate your business from your competition, there are certain positioning statements to avoid in your brand messaging. Otherwise, you can get stuck sounding like everybody else. 
]]></description>
		<link>http://vinestreetcommunications.com/blog/how-to-position-your-business-to-avoid-competing-on-price/</link>
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		<title>Writing for the Internet: Five ways to instantly improve your content</title>
		<description><![CDATA[When you're writing for the web, how you write your copy can be as important as what you say. Here are five writing tips to make your web content more user-friendly and professional.]]></description>
		<link>http://vinestreetcommunications.com/blog/writing-for-the-internet-five-ways-to-instantly-improve-your-content/</link>
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