Harvard Business Review: A fresh take on the modern elevator pitch
The following Harvard Business Review blog article provides an interesting perspective on the modern elevator pitch.
Here are a few highlights from the article and the follow-up comments:
- You’ve got eight seconds to grab someone’s attention.
- You need several versions of your commercial in varying lengths. However, your first eight seconds are critical regardless of the length.
- The key to an elevator pitch is understanding what you offer to your prospect. How does your product or service solve your customers’ pain or help them achieve great gain?
Check out the article at: Why You Need a Better Elevator Pitch.
Until next time!