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Blog Archive for Tagline Development

How long should a tagline be?

How long should a tagline be?

When I’m writing taglines for companies, I’m often asked: How long should a tagline be? What’s the ideal tagline length? While there is no perfect answer, there are several points to consider to create the best tagline for your business.
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Creating a tagline: 3 essential steps before you start writing

Creating a tagline: 3 essential steps before you start writing

So, you want to create the best tagline for your company. Before you jot down ideas or look for a tagline writer, there are three steps that can help you create a better tagline and reduce headaches!
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The secret of how to create a tagline that works

The secret of how to create a tagline that works

Sure, good writing is important when creating an effective tagline. But there are times when even the best-written tagline can fall flat. The secret of how to create a great tagline is to start with your brand promise.
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A company tagline: Does your business need one?

A company tagline: Does your business need one?

A great tagline can make your brand more memorable. The question is, does every company really need a tagline? Here are three scenarios in which a company tagline can add value.
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How to position your business to avoid competing on price

How to position your business to avoid competing on price

To differentiate your business from your competition, there are certain positioning statements to avoid in your brand messaging. Otherwise, you can get stuck sounding like everybody else.
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