Attract your ideal customers with
brand positioning & strategic writing:
720-236-7894

Brand Voice

Is your story missing that special spark?
Let's work some magic!

I’m often approached by businesses that have a brand strategy… but there’s something missing. There’s too much intellect—and not enough heart.

Would you like to:

  • Warm up your message, so it’s more emotional and engaging?
  • Create a deeper connection with the right type of customers?
  • Set your business apart from a crowded and competitive field?

A distinctive brand voice may be a great place to start.

<b>Amy Przywara</b>, Chief Marketing Officer<br />
Sylvan Learning<br />
Baltimore, MD

“Ann, we’ve had five different agencies, people and groups working on our voice and tagline, and YOU are the only ones who’ve nailed it! I’m so excited!” Amy Przywara, Chief Marketing Officer
Sylvan Learning
Baltimore, MD

What you’ll get from a brand voice project

  • The creative spark you need to make your message more special
  • A unique voice that brings out the human side of your story
  • A deeper, more emotional connection with your ideal clients
  • A distinctive vocabulary that captures the essence of your brand and makes your marketing copywriting much easier
<b>Amity Cooper</b>, Founder<br />
Sushumna Chocolat<br />
Denver, CO

“Ann just absolutely hears through everything you're saying and all of the noise and gets to what's important.” Amity Cooper, Founder
Sushumna Chocolat
Denver, CO

How a brand voice project works

When it comes to creating your brand voice, I’ll tailor my deliverables to your needs.
Here are some brand voice services that other companies have found helpful:

  •  Targeted discovery with me
  • Review of their competitors’ messaging
  • Creation of audience personas
  • Creation of brand narratives or special brand content (“starter” content)

Targeted discovery

You’ve already spent a lot of time working on your new identity. This is not about starting from scratch! Rather, this is about filling in the gaps that may be holding your new strategy back.

Many of my clients find it helpful to schedule discovery time—whether it’s a phone call or a facilitated creative session—to round out the emotional elements of their story and hone their messages.

Review of competitor websites

You have your brand strategy, but your new copy is falling flat. It can be helpful to audit your competitors’ messaging to make sure you aren’t getting stuck in industry clichés or “me too” messages, which can make your business forgettable.

We can use these insights to create your own distinctive vocabulary and find a fresh way of speaking with your customers.

Audience personas

You have data and insights about your target audiences, but it’s very intellectual. I can help you craft audience personas: fictional characters who represent your ideal buyers.

Personas serve many purposes. When it comes to crafting your brand voice, they can help us achieve a deeper level of empathy with your audiences and gain insight into their emotional triggers.

Brand narratives or special content

You have data and insights about your target audiences, but it’s very intellectual. I can help you craft audience personas: fictional characters who represent your ideal buyers.

Personas serve many purposes. When it comes to crafting your brand voice, they can help us achieve a deeper level of empathy with your audiences and gain insight into their emotional triggers.

<b>Ali Dougherty</b>, Content Marketing Manager<br />
Sylvan Learning Corporation<br />
Baltimore, MD

“Ann has a way of making the messages resonate with so many diverse audiences. She can quickly pick up on a brand's tone and perspective, making it easy to onboard her for any project.” Ali Dougherty, Content Marketing Manager
Sylvan Learning Corporation
Baltimore, MD