Business Branding Tips
Rebranding case study: How a thought leader more than doubled its revenue
Let's say your company is doing great things, but you’re struggling to share why you’re special in a concise and memorable way. Sound familiar? If yes, this rebranding case study is for YOU.
Writing your brand story? 4 elements you need first
So, you want to share your brand story... A human story that grabs people by their hearts, as well as their minds! Here are four elements you need to figure out first, so your brand story can connect with people on a deeper level.
3 great marketing insights from a very surprising source
I admit it. I’m addicted to two reality TV shows: Top Chef and The Amazing Race. Before you roll your eyes, though, you may be surprised to learn you can get great marketing insights from these shows. Check out this example from Top Chef.
Should you get expert help on your brand story?
It’s a great question! Here are four reasons to consider getting an expert’s help on your brand story, so it’s easier to talk about your business and engage your ideal customers.
The secret to marketing content that will strengthen your brand
Does your marketing content sound like your competitors' content? Have you struggled with round after round of edits to your marketing content? Have you created website copy that just isn't resonating?
A web writing tip to dramatically improve your website content (hint: it’s easy!)
One of the best web writing tips I can give you is to read your website content out loud. Before you dismiss the idea as being too basic, check out three critical ways it can improve your web copy.
Don’t let internal language keep you from writing good web content
I often see companies use their internal language in their web content. Hold up! If writing good web content is important to you, there are two big reasons to avoid using your own terminology.
5 signs you may have brand positioning problems
Let’s pretend your marketing content isn’t working well. Do you have writing issues or deeper brand positioning problems? Here are 5 signs you may have problems with your brand positioning.
How long should a tagline be?
When I’m writing taglines for companies, I’m often asked: How long should a tagline be? What’s the ideal tagline length? While there is no perfect answer, there are several points to consider to create the best tagline for your business.
3 brand voice examples to spice up your website writing
Have you ever noticed that interesting brands have a special way of talking to their customers? If you want to spice up your website writing with a memorable voice, get inspired with these three brand voice examples.
Best practices for creating a successful business name
What are the secrets to a successful business name? What are the biggest mistakes when renaming a company? What are the pros and cons of crowdsourcing a name vs. using a naming consultant? Check out this interview to find out!
How to position your business for a wide range of audiences
The more you can focus on a target audience, the easier it is to position your business. But what do you do if your business serves a wide range of audiences? What are the best ways to avoid “schizophrenia” in your brand messages?