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Business Branding Tips

How to position your business for a wide range of audiences

How to position your business for a wide range of audiences

The more you can focus on a target audience, the easier it is to position your business. But what do you do if your business serves a wide range of audiences? What are the best ways to avoid “schizophrenia” in your brand messages?
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5 amazing years, 4 marketing insights, 3 favorite links

5 amazing years, 4 marketing insights, 3 favorite links

Early this year, Vine Street Communications celebrated its 5-year anniversary. To celebrate small-but-mighty companies, I'm sharing share four great marketing insights and three of my favorite links.
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How to use the “stages of buying” to increase and nurture your leads

How to use the “stages of buying” to increase and nurture your leads

Are you scaring off leads? Are you trying to get too serious, too fast? Discover how a little insight into customer buying behavior can fill your pipeline with leads and greatly improve your marketing efforts!
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5 marketing blogs you absolutely can’t live without

5 marketing blogs you absolutely can’t live without

Imagine you’re stuck on a deserted island with nothing but an iPad and curiously strong WiFi. As with any good deserted island scenario, you have to make choices. You can only use your iPad to follow 5 marketing blogs. Which do you choose?
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4 misconceptions that can spoil your elevator pitch (and how to avoid them!)

4 misconceptions that can spoil your elevator pitch (and how to avoid them!)

Ever been the victim of a bad elevator pitch? Are you the one giving that pitch? If you want to create an effective elevator speech, be sure to tackle these four misconceptions first.
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How to avoid marketing writers who can’t meet deadlines

How to avoid marketing writers who can’t meet deadlines

No matter how good your marketing writer is, if he or she can't meet deadlines, your sanity is going to be tested. Here are the best ways to identify and avoid hiring marketing writers who miss deadlines.
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How a good writer can help you avoid these 3 copywriting blind spots

How a good writer can help you avoid these 3 copywriting blind spots

If you work in a company, you likely have some marketing blind spots − even with a talented marketing team! Most companies have biases or internal politics that can interfere with customer communication.
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Are marketing cliches undermining your website content?

Are marketing cliches undermining your website content?

Ah, marketing cliches. It’s easy to unknowingly use them in your content. But they can really weaken your marketing efforts! Here’s a look at: (1) Examples of marketing cliches. (2) Why to avoid cliches. (3) How to identify cliches in your industry.
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What every business ought to know about building a brand

What every business ought to know about building a brand

What’s the secret to building a great brand? How do you know if you have a branding problem? How do you convince a skeptical executive you need a brand strategy? Check out this interview for answers!
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Creating a tagline: 3 essential steps before you start writing

Creating a tagline: 3 essential steps before you start writing

So, you want to create the best tagline for your company. Before you jot down ideas or look for a tagline writer, there are three steps that can help you create a better tagline and reduce headaches!
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10 ways to improve your brand image for higher-end clientele

10 ways to improve your brand image for higher-end clientele

You want to appeal to an upscale audience – buyers who will pay more for your services or products. The challenge is, your brand doesn’t reflect the top-notch caliber of your business offerings. Here are 10 tips to improve your brand image.
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Brand evolution: Stay true to what makes you special

Brand evolution: Stay true to what makes you special

How do you stay true to what makes your brand special, while adapting to changing market trends and new competitors? For an interesting perspective, check out the brand evolution that's been taking place at Pier 1 Imports.
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