Business Branding Tips
Purpose in marketing: A book review of “Start With Why” by Simon Sinek
Why do some brands inspire more loyalty and success than others? Simon Sinek discusses this question in "Start with Why" – a book that explores the powerful connection between purpose and marketing.
5 mistakes to avoid when creating marketing content
So, you’re getting ready to create new marketing content. Learn the 5 mistakes that companies make during the creative process. Avoid these pitfalls, and you'll keep your budget, project scope and sanity!
How to be a better web writer with 3 simple tips
Want to be a better web writer? Here are 3 ways to instantly improve your writing: (1) Emotional triggers. (2) Conversation. (3) Sentence variation. You’ll be amazed at what these changes can do!
5 reasons to brand your company
If you’re wondering why to brand your company, wonder no more. From allowing you to raise your rates, to outsmarting your competitors, tthere is no shortage of reasons to brand your company. Here are five of the best.
The best questions to improve your marketing writing
Want to get more out of your marketing writing? Here are five of the best questions to ask yourself to ensure that your marketing content is connecting with buyers and getting your phone to ring.
Harvard Business Review: A fresh take on the modern elevator pitch
Did you know you have 8 seconds to grab attention with your elevator pitch? Check out this Harvard Business Review article for a fresh take on the modern elevator pitch.
Need a content writer? How to be a smarter consumer of creative services
Let’s pretend you’ve never hired a writer before… or you’ve struggled to find the best copywriter for your needs. There are five questions to ask BEFORE you interview a writer.
An insider’s tips for great website content
From time to time, I like to share insider tips from my favorite marketing experts. This week's post includes a link to a thought leader in Internet marketing strategies. Take a moment to check out his secrets on how to create great web content.
How to create a more engaging 30-second commercial
Does your 30-second commercial grab people by the lapels and pull them into lively conversation? Or do you find yourself gazing into glazed eyes, while grasshoppers chirp noisily in the background?
Graphic design tips for a strong brand
Good copywriting and graphic design go hand-in-hand in creating a strong brand. I've interviewed Jeff Ames, a brand design expert, to get his tips on how to engage your audience and improve your image through graphic design.
“Should I blog?” Practical thoughts to consider
As a writer, one of the most common questions I’m asked is, “Should I blog?” I don’t believe there is a definitive “yes” or “no” answer to the blogging question. Instead, I think you need to ask yourself, what are you trying to do for your business?
How to define your target audience: Musings from the DMV
Who knew the DMV could be such a great source of marketing inspiration? If you need to define the target audience for your business, here are three takeaways from my recent visit to the DMV.