Attract better clients — and
more of them: 720-236-7894

Send a quick message

Business Branding Tips

Purpose in marketing: A book review of “Start With Why” by Simon Sinek

Purpose in marketing: A book review of “Start With Why” by Simon Sinek

Why do some brands inspire more loyalty and success than others? Simon Sinek discusses this question in "Start with Why" – a book that explores the powerful connection between purpose and marketing.
Read more

5 mistakes to avoid when creating marketing content

5 mistakes to avoid when creating marketing content

So, you’re getting ready to create new marketing content. Learn the 5 mistakes that companies make during the creative process. Avoid these pitfalls, and you'll keep your budget, project scope and sanity!
Read more

How to be a better web writer with 3 simple tips

How to be a better web writer with 3 simple tips

Want to be a better web writer? Here are 3 ways to instantly improve your writing: (1) Emotional triggers. (2) Conversation. (3) Sentence variation. You’ll be amazed at what these changes can do!
Read more

5 reasons to brand your company

5 reasons to brand your company

If you’re wondering why to brand your company, wonder no more. From allowing you to raise your rates, to outsmarting your competitors, tthere is no shortage of reasons to brand your company. Here are five of the best.
Read more

The best questions to improve your marketing writing

The best questions to improve your marketing writing

Want to get more out of your marketing writing? Here are five of the best questions to ask yourself to ensure that your marketing content is connecting with buyers and getting your phone to ring.
Read more

Harvard Business Review: A fresh take on the modern elevator pitch

Harvard Business Review: A fresh take on the modern elevator pitch

Did you know you have 8 seconds to grab attention with your elevator pitch? Check out this Harvard Business Review article for a fresh take on the modern elevator pitch.
Read more

Need a content writer? How to be a smarter consumer of creative services

Need a content writer? How to be a smarter consumer of creative services

Let’s pretend you’ve never hired a writer before… or you’ve struggled to find the best copywriter for your needs. There are five questions to ask BEFORE you interview a writer.
Read more

An insider’s tips for great website content

An insider’s tips for great website content

From time to time, I like to share insider tips from my favorite marketing experts. This week's post includes a link to a thought leader in Internet marketing strategies. Take a moment to check out his secrets on how to create great web content.
Read more

How to create a more engaging 30-second commercial

How to create a more engaging 30-second commercial

Does your 30-second commercial grab people by the lapels and pull them into lively conversation? Or do you find yourself gazing into glazed eyes, while grasshoppers chirp noisily in the background?
Read more

Graphic design tips for a strong brand

Graphic design tips for a strong brand

Good copywriting and graphic design go hand-in-hand in creating a strong brand. I've interviewed Jeff Ames, a brand design expert, to get his tips on how to engage your audience and improve your image through graphic design.
Read more

“Should I blog?” Practical thoughts to consider

“Should I blog?” Practical thoughts to consider

As a writer, one of the most common questions I’m asked is, “Should I blog?” I don’t believe there is a definitive “yes” or “no” answer to the blogging question. Instead, I think you need to ask yourself, what are you trying to do for your business?
Read more

How to define your target audience: Musings from the DMV

How to define your target audience: Musings from the DMV

Who knew the DMV could be such a great source of marketing inspiration? If you need to define the target audience for your business, here are three takeaways from my recent visit to the DMV.
Read more