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Core Messaging Platform

Take a more strategic approach to your marketing content

Has this ever happened to you?

You’ve tried writing your tagline, website content or marketing copy BEFORE getting 100% clear on what makes your business unique or what you’re trying to communicate.

Occasionally this works out, but typically, it means:

  • You can get stuck going through draft after draft because your team isn’t in agreement.
  • You waste time and money writing content that is instantly forgettable.
  • Your customers don’t know what to think or feel about their company because there’s no focus.

The good news is there’s a better way!

Turn your story into a competitive advantage

If we choose to work together, I’ll help you position your business, so you engage the customers you want.

Together, I’ll help you craft a core messaging platform that summarizes what makes your business different.

Your messaging platform can help you:

  • Tell your story with confidence and consistency.
  • Stand out from the crowd, even if you have really polished competitors.
  • Make a great first impression with your ideal customers.
  • Improve the quality of your leads.

A core messaging platform is the essential tool that keeps your marketing content on track—just like a blueprint to a builder or a map to a traveler.

Find out how this type of project works.

A core messaging platform may be right for you if…

  • You want to tell a clear, consistent and compelling story. (Yes!)
  • You want to avoid being unfocused or clichéd. You don’t want to be easily forgettable.
  • You’re tired of losing business to competitors because their marketing is more polished.
  • You’re ready to stop reinventing the wheel every time you have to write or talk about your business.
  • You crave clear direction because you plan on writing some of your marketing content yourself.