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Portfolio

Sylvan Learning

Sylvan Learning

The scoop:

Sylvan asked me to craft their brand voice and marketing content, from their tagline, to their website, to their print materials. They wanted to drop their serious, academic tone and appeal to busy moms in an engaging, optimistic and relatable way—like the best mom bloggers do.

Audience:

Busy, modern moms

See project samples (pdf)

Intengo

Intengo

The scoop:

I loved helping this innovative market research firm find their swagger through a new brand strategy, message platform and marketing content. Using a highly focused message and a bold, provocative voice, we won the attention of their forward-thinking audience.

In the six quarters since Intengo launched the branding work they completed with me and my strategic partners, they have more than doubled their revenue and achieved a 750% return on investment. (Read case study.)

Audience:

Progressive market researchers and marketing teams

See project samples (pdf)

Cherished Companions

Cherished Companions

The scoop:

Working in an ultra-competitive market? This Colorado veterinary clinic knows that challenge well. I helped them transform their brand identity, message strategy and their most important marketing content. With my guidance, they shed their bland and sterile image for warm and comfortable positioning.

This veterinary clinic has embraced their identity, and they’re doing an awesome job of “living” their brand. Best of all, they’ve increased their new customer acquisition though their website.

Audience:

Caring, sensible pet owners

See project samples (pdf)

Sylvan Franchising

Sylvan Franchising

The scoop:

How do you make a marketing team, an SEO team, franchise developers, a web design agency and a bunch of lawyers happy? By listening to each group’s needs, staying on message, and keeping the copy short and compelling.

Audience:

Entrepreneurs and business professionals

See project samples (pdf)

Innova Emergency Medical

Innova Emergency Medical

The scoop:

This Denver startup had a compelling business concept, but they needed a brand voice and marketing content to match. I partnered with them on their message strategy, web content and a case study. Now they have confident copy that tells their unique story in a customer-centric way.

In the two years since launching their new website, Innova has grown 150% (from a $2 million company to a $5 million company). While there were many contributing factors, the client “definitely” attributes part of the growth to their new marketing.

Audience:

Rural hospitals and urban health networks

See project samples (pdf)