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Strategic Brand Writing

Your marketing content is the front door to your business.
It’s time to invite people in!

Every company has marketing content that’s really important—from web pages to taglines. This content plays a pivotal role in making your brand sound special and creating a spark with your ideal customers.

Do you want to:

  • Create an amazing first impression with your ideal customers?
  • Make your business sound special, so you’re much more memorable?
  • Better engage people in your brand, driving the behaviors you want?

If yes, it’s time to talk about strategic brand writing.

<b>Colin Geiger</b>, CFP, Principal<br />
Geiger & Company<br />
Denver, CO

“The real testimony to Ann’s incredible work came from one of my clients. When he read the new website content Ann produced, he said, ‘If this material had been on your site when we first met you, we wouldn’t have interviewed six financial planners before hiring you!” Colin Geiger, CFP, Principal
Geiger & Company
Denver, CO

What you’ll get from my brand writing projects

  • Original, high quality content that is both authentic to your business and compelling for your ideal buyers.
  • Strategic insight on how to engage your audiences on a deeper level.
  • Illumination about how you talk about your business, so you can become more memorable and consistent.
  • A sense of relief knowing you and your business are going to look very, very good.
<b>Roxie Speer</b>, Graphic Designer<br />
Boston Market Corporation<br />
Denver, CO

“Thank you so much, Ann. The brochure content you wrote for us was for our marketing vice president. In the year and a half since she’s come on board, this is the first time I’ve heard her say, ‘I love it!’ Great job.” Roxie Speer, Graphic Designer
Boston Market Corporation
Denver, CO

Examples of strategic marketing content

I’ll share upfront, I’m not the right fit for every copywriting project. My approach tends to be best if you’re looking for original, high-quality brand content, such as your:

  • Web content
  • Tagline (best if you have a clear brand strategy or message platform in place)
  • Brand stories / brand manifestos
  • Marketing brochures
  • Pivotal marketing articles

A lot of craft goes into my writing. I tend to work best with companies that appreciate strategic copywriting and are very good at offering targeted tweaks.

If your team has a tendency to extensively rewrite your copy, I’m not the right investment for you.

<b>Ali Dougherty</b>, Content Marketing Manager<br />
Sylvan Learning<br />
Baltimore, MD

“Ann not only developed our content, but she also provided suggestions on strategy and gave us a unique perspective that sometimes we didn’t even consider, saving us time and money. She genuinely cares about the client she’s writing about, and it shows in her writing.” Ali Dougherty, Content Marketing Manager
Sylvan Learning
Baltimore, MD

How a brand writing project works

You can expect four stages to a brand writing project—plus, one optional stage.

  1. Schedule creation and management (one less thing on your plate!)
  2. Strategic discovery with you
  3. Copywriting
  4. Copy review

+ Optional: Review of your competitors’ websites

Stage 1:
Schedule creation

I’ll create and manage a schedule, so there’s a clear vision for your brand writing project. (And one less thing on your plate!)

Stage 2:
Strategic discovery

I’ll ask you a series of insightful questions to better understand what makes your business special and who your ideal audiences are (among other topics). We’ll explore big picture questions about your brand. I’ll also ask you targeted questions about the topic I’m going to write about in your marketing content.

Optional:
Review of competitor websites

Depending on your needs, I may suggest reviewing your competitors’ websites. It can help us avoid “me too” messaging, so your business clearly stands out.

This stage is 100% optional!

Stage 3:
Copywriting

I’ll craft custom marketing content for your business: Each word carefully selected for your ideal audiences. Each section tailored to your strategic needs. I’ll carefully hone your messages until the content is ready for your review.

On tagline projects, I’ll craft a lengthy list of tagline ideas, hone in on a recommended list of five to eight taglines, and share the top possibilities with you. Ideally, the hardest part will be choosing a tagline among all your favorites!

Stage 4:
Copy review

Together, we’ll collaborate on which messages sing to you—and which messages need finessing—over one or a couple of drafts.

<b>Cheneile Norasaeng</b>, CEO<br />
DreamWise Marketing<br />
Denver, CO

“Before we engaged Ann, we felt that our website sounded a lot like other marketing firms’ websites. Ann was able to create copy that was unique and authentic. I’d highly recommend her to any organization looking to take their copy to the next level!” Cheneile Norasaeng, CEO
DreamWise Marketing
Denver, CO